Our Story 😁🎙
The vision all started with I, the Founder and CEO, Dickson Cliff Okechukwu, not in a boardroom, but out of necessity. In 2009, as a 200-level student at the University of Nigeria, Nsukka, I found myself navigating the friction of a fragmented environment. Basic survival—finding essential goods and services—required asking hundreds of strangers for directions. The market was a maze; the system was unorganized. I realized then that physical proximity meant nothing if there was no digital bridge to connect it. I didn't just want to find a shop; I wanted to solve the problem of "not knowing."
The Evolution of a Solution
My journey began with Naijacampustrades.com. It was a simple directory, but the response was electric. Businesses weren't just joining; they were investing, proving that the hunger for visibility was universal. However, a campus-only solution was too small for a global problem.
This led to the birth of Taswac.com, expanding our reach across the Nigerian
academic landscape. Yet, even as we grew, I felt the vision pulling me toward a larger horizon. In 2012, Wiidin.com (coined from "Within") was launched. By focusing on hyper-local geolocation, we gained international recognition from organizations like Crunchbase, USA. We had proven that finding a business was possible—but I knew we could do more than just "find." We needed to immerse.
— Original Story by Dickson Cliff Okechukwu
( Founder / CEO )
OUR EVOLUTION OVER THE YEARS

(As at 2009)

(As at 2010)
(As at 2012)

(As at 2019 till date)
