Pitch for a Property Tech Startup called 'PropWaka'
(Nigeria’s Game-Changing Property Platform)
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1. Problem Statement:
Finding a property to rent, buy, or lease in Nigeria is:
Stressful, unverified, and unsafe.
Full of fraud, fake agents, and overpriced middlemen.
Disorganized — no reliable housing or migration database exists.
Time-wasting for property seekers and unreliable for property owners.
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2. Our Solution:
A simple, trusted, and scalable platform available on Website + Mobile Apps (Android, iOS, PWA, and later USSD/Desktop) with two core user journeys:
FIND PROPERTY
POST PROPERTY
Every property posted is:
Verified by a designated local agent.
Connected to an agent via WhatsApp button for assistance.
Paid for via secure company-controlled payment system, ensuring safety and trust.
Incentivized with tokens for verified property posters who supply correct owner/caretaker details.
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3. How It Works (Process Flow)
1. Property Poster → Uploads details via selection-based form (no writing of texts).
2. Verification Agent → Confirms ownership and authenticity.
3. Platform → Publishes verified property with agent contact button.
4. Property Seeker → Visits “Find Property,” browses, and contacts the agent.
5. Payment → Made directly to the company’s official account (escrow style).
6. Agent → Facilitates property viewing and handover.
7. Company → Disburses payment to landlord, agent, and property poster token.
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4. Revenue Streams
1. Transaction Commissions
Percentage from each successful rental, sale, or lease.
2. Data Sales
We generate unique, high-value datasets such as:
Housing availability & ownership records.
Migration flow (move-ins/move-outs).
Pricing dynamics by geography & demographics.
Occupancy vs. vacancy rates.
Landlord/tenant distribution trends.
Potential Buyers:
International Institutions – World Bank, IMF, UN-Habitat, AfDB, UNHCR, IOM.
Research Firms – NielsenIQ, Oxford Economics, Statista, Bloomberg, McKinsey.
Real Estate Giants – JLL, CBRE, Knight Frank, Airbnb.
NGOs – Red Cross, Gates Foundation, IRC, Ford Foundation.
Tech/Data Giants – Google, Meta, Microsoft, Amazon (AWS), Palantir.
3. API Access
Providing live housing/migration/pricing data via subscription or pay-per-request.
Potential Users: Banks, fintechs, insurers, property sites, government agencies.
4. Premium Listings & Ads
Boosted property visibility, in-app ads, and push notification campaigns.
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5. Market Expansion Roadmap
Phase 1 (Pilot) → Nsukka (university town, high rental demand).
Phase 2 → Entire Enugu State.
Phase 3 → Nigeria nationwide.
Phase 4 → Pan-African rollout (Ghana, Kenya, South Africa, etc.).
Phase 5 → Global emerging markets (Asia, Latin America).
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6. Competitive Advantage (Why We’re Different)
Verified Properties Only → No fraud, no fake listings.
Agent-Guided Transactions → Trust and human support built-in.
Company-Controlled Payments → Safe escrow-like system.
User Incentives (Tokens) → Encourage verified, reliable data.
Multi-Platform Access → Web, apps, USSD for rural inclusion.
Data-Driven Business → Beyond rentals/sales, we sell valuable data globally.
API Ecosystem → Turning competitors into clients.
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7. Financial Projections (Illustrative Example)
Phase 1: Nsukka (Population ~300k, 50k student renters)
Target: 2,000 verified rentals in Year 1.
Average Commission: ₦30,000 per rental.
Revenue = ₦60,000,000 (~$40,000).
Phase 2: Enugu State
Target: 20,000 transactions in Year 2.
Revenue: ~₦600M ($400k).
Phase 3: Nigeria
Target: 500,000 transactions in Year 4.
Revenue: ₦15B (~$10M).
Plus Data & API Sales: ₦5B (~$3.3M).
Phase 4: Africa Expansion
Multi-country scaling → $50M+ annual revenue within 7 years.
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8. Why Invest?
Massive Market Need – Nigeria’s housing deficit is over 28 million units.
Scalable Model – From one town → Africa-wide → global emerging markets.
Multiple Revenue Streams – Transactions + Data + API + Ads.
Government & NGO Demand – Housing data is critical for policy.
First-Mover Advantage – Few (if any) African platforms offer verified housing data + escrow payments + agent support.
Social Impact – Solves real housing access problems while generating employment for local agents.
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9. Funding Needs
We seek $500,000 (Seed Round) to:
Build & scale platform (Web, iOS, Android, API).
Recruit & train local agents across pilot towns.
Marketing & user acquisition (Nsukka → Enugu).
Infrastructure for secure payments & data storage.
Expected ROI → 10x in 5 years (based on scaling projections).
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10. Vision
To become Africa’s #1 Housing Platform —
powering:
Verified property rentals & sales.
Government housing data policies.
Corporate urbanization insights.
Cross-continental migration research.
And eventually, the world’s trusted source of property & migration data.
CLICK HERE to see a Demo on how it works.
